EFFIE 2009 / Golden Effie in da house!

Good news for the agency's successful work on its campaign for Lekadol plus C, an OTC brand for flu and colds (client: Lek – a Sandoz company) – the results speak for themselves: a 79% increase in sales over two years, the brand being unique in the sector in gaining market share over the same period; what's more, today the brand is top of mind.