O sole mio - Linex Forte

To launch a new medical product in a highly competitive market segment of probiotics (competitors: Danone Activia, Actimel…) LINEX Forte is the first and only probiotic with controlled composition in Slovenia. Low budget dictated creative and communication strategy. We combined this viral video with PR articles where the advantages of LINEX were presented in greater depth. The film had more than 50.000 views in first 3 days after the launch. The sales of LINEX Forte boosted and affirmed the product a strong market position.

Client: Lek a Sandoz Company, Product: Linex Forte, Production house: Perfo, Director: SuBe