We have created Original to help our clients and their brands grow their business and make them happy. We use our creativity seriously in solving your business or communication problems. Creativity is our strategy. Ideas are our products.
The Original agency was founded in October 2005 by Suna Tancig and Benjamin Ivančič, internationally recognized creatives, awarded more than 150 times at local and international festivals (Canneslions, Golden Drum, Epica, New York Festivals, Cresta, LIAA, Ad Print, Young Guns, Effie, SOF, IABC Gold Quill, Sempl, Festo and Magdalena).
We work with a flexible team of the best international creative minds. No client is too large or too small for us. We handle complex projects and our work feels comfortable in any country it has been created for. They are present all around the world: Europe, Middle East, Africa, Russia, the Baltic States … (EMEA, CIS, …).
Why work with us
We live in a world of brands. Some of them are cool, strong and successful. Many of them are poor, boring and without originality. Consumers need to feel that confidence and passion support the brand. We can help you create new brands or strengthen and reposition existing ones. Our work brings measurable results and enables our clients to achieve leading market positions. Original creativity also creates memorable works. This is what it’s all supposed to be about, isn’t it?
What we do
We are a creative agency for your brands. Our work is always unique. As our clients are unique, their brands and their problems. We do whatever it takes to make a brand successful. It may be a print ad, a viral movie, PR campaign, TV ad, web page, event, packaging, visual identity … or something else.
- Advertising (TV, web, print, outdoor, radio, creative use of media …)
- Branding (brand identity, brand strategy, brand communication)
- Design (visual identity, packaging, books & magazines, interiors, gifts, fairs …)
- Digital (apps, websites, web optimization)
- Eventvertising (events, happenings, openings, conferences, tastings)
- Media strategies (for media buying we collaborate with the best media agencies)
Above all, he loves originality in advertising, design, arts, movies, music, and everyday life in general. Benjamin enjoys good books, selected wines, movies, photography and music. He loves to practice martial arts but he also enjoys watching a good football match. One of his ever more growing interests is photography, which he is more and more passionate about. He comes from Ormož, which is in the heart of one of the best winegrowing areas in Slovenia. Over weekends he likes to retreat from Ljubljana to these peaceful hills where he can explore his photographic talents and taste some exquisite wines. He has won over 100 awards and prizes (Golden Drum, Epica, Canneslions, LIAA, YoungGuns, New York Festivals, SOF, Sempl, Magdalena, Outward, Brumen, Festo, and more). He has been a member of juries at domestic and international advertising festivals. His works are published in several publications (Luerzer’s Archive, Strategie, No Copy Advertising Book, Communication Arts, Advertising is dead. Long live advertising! – to name a few).
Work experience: 1996 designer, S Team Bates SAATCHI & SAATCHI, 1997 art director, Virgo PUBLICIS, 1998 co-founder and creative director, IDEA COMPANY, 2000 creative director and partner, FUTURA DDB, 2002 creative director, McCANN ERICKSON Croatia, 2005 co-founder and creative director, ORIGINAL
References / Clients: Amnesty International Slovenia, Atlas Travel Agency, Bacardi, Converse, Croatian Red Cross, Daewoo Motor, ExxonMobil, Ford, Gavrilović, GlaxoSmithKline, GM Opel, Golden Drum, Gorenje, Jaguar, Jeruzalem Ormož, Johnson & Johnson, KD Group, Krka, L’Oréal, Lacoste, Lufthansa, Maggi, Martini, MasterCard, McDonald’s, Mercator, Mura, Nescafe, Nesquik, Nestlé, NLB, Paloma, Perutnina Ptuj, Petrol, Peugeot, Pierre Cardin, Pivovarna Union, Radenska, Raiffeisen Bank, Salomonov oglasnik, Sanoma Magazines, Siemens, Siris-T.Com, The Coca-Cola Company (Coca-Cola, Fanta, Sprite, Nestea, Burn, Bistra, Cappy, Coca-Cola Light, Powerade, Burn), Thomy, Triglav Insurance Company, Unilever, and UPS…
She respects and enjoys creative expression, aesthetics and humour in life in general. Suna is dedicated to the old Chinese martial arts, loves to fly planes and is in the process of obtaining a PPL license, plays tennis, loves to ski, used to ride horses and can’t imagine life without music. Suna comes from Ljubljana, and has travelled a lot since a young age. She lived for one year with her parents in the USA, Boston, Massachusetts, and finished the 1st class at elementary school there. Besides outstanding ideas she is attracted to unexpected turns in the stories of Roald Dahl, Ray Bradbury, adores Monty Python, ‘Allo ‘Allo and Kung Fu Panda. She achieved visibility and recognition in the field of advertising with her continuous creative work, which has been winning the hearts of clients and juries (New York Festivals, Epica, Cresta, Adprint, Golden Drum, IABC Gold Quill, SOF, Sempl, Brumen, Magdalena, and more). She has been a member of juries at international advertising festivals (New York Festivals, Golden Drum).
Work experience: 1997 marketing and promotion, NIKA / WARNER Record Company, 1999 copywriter, Luna TBWA, 2002 free-lance creative director and copywriter, Imelda OGILVY, LOWE Avanta, 2003 creative director, Imelda OGILVY, 10. 10. 2005 co-founder and creative director, ORIGINAL, 2006 obtained a Master’s degree at The Faculty for Social Sciences of The University of Ljubljana
References / Clients: Abanka, Adria Airways, Allied Domecq, Alpos, American Express, British Council, DHL, Gillette, GlaxoSmithKline, Gorenje, Henkel, HIT Group, Intereuropa, KD Group, Krka, Lek, Meblo, Milka, Motorola, Perutnina Ptuj, Petrol, Philips, POP TV, Reckitt Benckiser, Renault, SCT, Si.mobil, Skupna Pension Fund, Slovene Ministry of Culture, Slovene Public Relations and Media Office, Slovenian Railroads, Slovenian Steel Group, Society Bravo, Telecom Slovenia, Triglav Insurance Company, Unicef Slovenia, Unilever, Dove…