100 people. 11 TV films. No nonsense. No acting. Radenska as the market leading brand of natural mineral waters presents itself through many different people, diverse regions and colorful accents. It clearly shows it is the mineral water of and for the people. Statements of the campaign are presented through them: each says one or few words that at the end form a clever statement.

Client: Radenska,, Product / service: natural mineral waters of Radenska (Classic, Light, Naturelle), Project: TV