Spring campaign launching a new line of or natural mineral water Radenska is all about new flavoures – and colours! The new line came out in three different flavours, each being represented in the campaign by a celebrity singer and a distinctive colour of the wigs they wore. Endorsements were made from topmost popular singers: Alya, Blaž Švab and rapper Zlatko. Slogan: Known water. New flavours.
Client: Radenska, www.radenska.si, Product / service: natural sparkling mineral water Radenska Flavoured, Project: integrated campaign, Director: Henrik Kindgren, DOP: Matej Križnik, Photographer: Fulvio Grissoni